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'Light The Night' Billboards

OOH campaign for car hailing app 'InDrive' - Cairo, Egypt.

63% of individuals do not feel safe walking alone in their area in the dark; most people instinctively avoid unlit streets and prefer not to wait for their ride in such areas. Havas and International ride-hailing app inDrive were determined to tackle this problem with the “Light the Night” initiative; a city-wide billboard takeover. 

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