top of page
'Light The Night' Billboards
OOH campaign for car hailing app 'InDrive' - Cairo, Egypt.
63% of individuals do not feel safe walking alone in their area in the dark; most people instinctively avoid unlit streets and prefer not to wait for their ride in such areas. Havas and International ride-hailing app inDrive were determined to tackle this problem with the “Light the Night” initiative; a city-wide billboard takeover.
bottom of page