top of page

Work Like A Mom

Online film for Mother's Day, First Abu Dhabi Bank, UAE.

Society tends to pigeonhole mothers, making it seem like they only have the capacity to be caretakers. Yet, studies have shown that a mother’s brain gets rewired during pregnancy and functions more efficiently post-pregnancy. In fact, 30% of employers have seen their employees' teamwork improve after they give birth, and 35% say their multitasking skills improve.


In this film, FAB celebrates mothers by drawing a parallel between the life skills that all mothers naturally have and highly coveted skills in the workplace. The takeaway: Motherhood promotes high-performance skills that are valuable in the workplace, at home, and beyond, contributing to the growth of the nation.

bottom of page