Work Like A Mom

Online film for Mother's Day, First Abu Dhabi Bank, UAE.

​

Society tends to pigeonhole mothers, making it seem like they only have the capacity to be caretakers. Yet, studies have shown that a mother’s brain gets rewired during pregnancy and functions more efficiently post-pregnancy. In fact, 30% of employers have seen their employees' teamwork improve after they give birth, and 35% say their multitasking skills improve.

 

In this film, FAB celebrates mothers by drawing a parallel between the life skills that all mothers naturally have and highly coveted skills in the workplace. The takeaway: Motherhood promotes high-performance skills that are valuable in the workplace, at home, and beyond, contributing to the growth of the nation.