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The Ice Cube Collection

Social Films - Dubai, UAE

A series of online films aimed at making Chopard appeal to a younger audience. The Ice Cube collection was Chopard's latest drop for which the brand decided to collaborate with the hottest influencers at the time to leverage their reach and notoriety. 

The monochromatic look and the music track used were a mandate from global and the influencers were picked by the local office. 

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