The Ice Cube Collection

Social Films - Dubai, UAE

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A series of online films aimed at making Chopard appeal to a younger audience. The Ice Cube collection was Chopard's latest drop for which the brand decided to collaborate with the hottest influencers at the time to leverage their reach and notoriety. 

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The monochromatic look and the music track used were a mandate from global and the influencers were picked by the local office.