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'You cannot tell a story, even someone else's,
without putting your soul into it.'

Serena Abi Aad





Serena is an award winning creative director and film director who conceptualises and directs brand campaigns, with the firm belief that meaningful stories have the power to transform human behavior.

Serena has been a judge at the Cannes Lions International Festival of Creativity and twice a judge at the D&AD awards. A passionate storyteller, she is eternally challenging briefs to tell authentic stories that move people and never leave them the same. 

Know more about Serena



Judge, D&AD - Craft, Casting 

Judge, D&AD - Craft, Direction

Shortlist Jury, Cannes Lions - Film

Judge, The Gerety Awards - Multiple categories 

Winner, Glass Grand Prix, Dubai Lynx - adidas 'The Female Field'

Winner, Cannes Lions, Silver - adidas 'I'm Possible Billboards'

Winner, Dubai Lynx, Bronze - Barakat 'Read The Label'

Winner, Dubai Lynx, Silver - National Geographic 'Moments'

Winner, Best Emerging Filmmaker, Middle East International Film Festival, Abu Dhabi

Guest Lecturer, Creative Arab Women Conference, Kingston University, London

Guest Filmmaker, The National Film School of Denmark

Winner, Best Short Film, 14th European Film Festival, Beirut


+971 50 345 6256

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