'You cannot tell a story, even someone else's,
without putting your soul into it.'
Serena Abi Aad
work.
about.
Serena is a multi-award winning creative director and film director who conceptualises and directs brand campaigns, with the firm belief that meaningful stories have the power to transform human behavior. She uses creativity and authentic storytelling to challenge conventional beliefs and inspire audiences with messages that foster positive change in the world.
Serena was the brains behind multiple internationally acclaimed campaigns for clients such as Adidas, First Abu Dhabi Bank and Virgin Mobile that have set those brands apart in the creative industry.
She has been twice a judge at the Cannes Lions International Festival of Creativity and the D&AD awards. As a passionate storyteller, Serena is eternally challenging briefs to tell authentic stories that move people and never leave them the same.
awards.
2024 Cannes Lions Shortlist Jury - Film
2023 D&AD Judge - Craft, Casting
2023 The Gerety Awards Judge, - Multiple categories
2022 D&AD Judge - Craft, Direction
2021 Cannes Lions Shortlist Jury - Film
Grand Prix, 1 Gold, 2 Bronze, Dubai Lynx 2024 - adidas 'The Female Field'
Gold, 2 Bronze, Craft Certificate, The Loeries 2024 - adidas 'The Female Field'
Wood Pencil, D&AD 20204 - adidas 'The Female Field'
Gold, London International Awards 2024 - adidas 'The Female Field'
3 Merit, The One Show 2024 - adidas 'The Female Field'
Silver, Cannes Lions 2022 - adidas 'I'm Possible Billboards'
Bronze, Dubai Lynx 2022 - Barakat 'Read The Label'
Dubai Lynx Silver 2020 - National Geographic 'Moments'
Best Emerging Filmmaker, Middle East International Film Festival, Abu Dhabi
Guest Lecturer, Creative Arab Women Conference, Kingston University, London
Guest Filmmaker, The National Film School of Denmark
Best Short Film, 14th European Film Festival, Beirut